The Role of Marketing on the Success of Residential Investment Projects in Baghdad

Marketing, Location, Design, Cost, Marketing Investment The housing process in Iraq needs a comprehensive review, starting with its political philosophy and the content of its strategy, to produce a new vision and more efficient and empowering approaches for its central role in securing and caring for certain groups of society, especially those with limited income and those in need. In addition to emphasizing self-help and mutual assistance within the framework of future housing methods, this is one of the best ways to mobilize efforts and energies. Moreover, it is an entry point for developing innovative, non-traditional methods of high value. This research highlighted the role of marketing in the performance of residential investment projects in Baghdad (Points of strength and weakness). This research aims to clarify the impact of marketing management on the success of local residential investment projects in Baghdad through site selection, engineering designs, Cost, technology, and attracting residential investment to achieve spatial and temporal benefits. Through its implementation, the investment housing projects will be successful. To achieve the goal, a theoretical framework will be built and applied to the "Bruges Residential Investment Project" and "Dar al-Salaam Residential" projects. ا ت ا م ل ك ل ة ي ح ا ت ف م ل ا ا ص خ ل م ل ،قيوستلا ،ةفلكلا ،ميمصتلا ،عقوملا يقيوستلا رامثتسلاا ةعجا رم ىلإ قا رعلا يف ناكسلإا ةيلمع جاتحت ،ةلماش ىوتحمو ةيسايسلا اهتفسلفب أدبت ،اهتيجيتا رتسا جاتنإ ضرغل ةءافك رثكأ تابراقمو ةديدج ةيؤر ،انًيكمتو يوذ اصوصخ عمتجملا نم ةنيعم تائف ةياعرو نيمأت يف يزكرملا اهرودل ةيتاذلا ةدعاسملا ىلع ديكأتلا ىلإ ةفاضلإاب .نيجاتحملاو دودحملا لخدلا يف ةلدابتملاو ناكسلإا بيلاسأ راطإ ،ةيلبقتسملا دوهجلا ةئبعتل قرطلا لضفأ ىدحإ هذهو ،تاقاطلاو ريغ ةركتبم بيلاسأ ريوطتل لخدم يهو ةيلاع ةميق تاذو ةيديلقت . اشملا ءادا يف قيوستلا رود زا ربا ثحبلا لوانت دغب يف ةينكسلا ةيرامثتسلاا عير دا ( طاقن نم ضرغلا .)فعضلاو ةوقلا رايتخا للاخ نم )دادغب يف ةيلحملا ةينكسلا ةيرامثتسلاا عيراشملا حاجن ىلع قيوستلا ةرادإ رثا( حيضوت وه ثحبلا ،عقوملا تاميمصتلاو ا ،ةيسدنهل ،ةفلكتلاو ،ايجولونكتلاو .ةينامزلاو ةيناكملا ةعفنملا قيقحتل ينكسلا رامثتسلاا بذجو يرامثتسلاا ناكسلإا عيراشم نوكتس اهذيفنت للاخ نمو ،ةحجان ىلع هقيبطتو يرظن راطإ ءانب متيس فدهلا قيقحتلو ."ينكسلا ملاسلا راد" و " ينكسلا جوربلا"يعورشم Iraqi Journal of Architecture and Planning, Vol. 22 (2023), Issue 1, Pages 176-198 177


Introduction
The concept of marketing was not clear in the past as it was considered an incomprehensible activity.However, its objectives, characteristics and types have been clarified in recent times, especially after the multiplicity of research in the study of the concept and the increased need for it because of the high competition in engineering and non-engineering works and the need to pay attention to the concept, especially after the invasion of the world by Virus Corona and the greater orientation of electronic supply and purchase.

Approved research methodology:
 Creating a theoretical research framework while presenting the relevant concepts. Extracting the key and secondary vocabulary and possible values to build the theoretical framework. Study and analysis of selected research samples from local residential complexes to measure the role of settlements. Conclusions and recommendations.

Marketing Concept
 Marketing Isan integrated the business through which companies build strong customer relationships and create value for themselves and their customers.The buyer is the user who utilizes the building in most cases.For this purpose, it is necessary to build strong relationships with customers to provide tailored solutions to meet the specific needs of customers. Philip Kotler defines marketing as "The art and science of exploration, presentation and creativity to meet the target market's needs".First, marketing identifies unrealized needs and desires, determining the market size and profit potential.Then, it identifies the sectors where the company can better design designs and promotes appropriate products and services.(Kotler, 2008, p. 29). Marketing is a human activity associated with the presence and behaviour of individuals.The marketer needs to recognize the needs and desires of individuals to satisfy them.Gratification must be through the products provided to the market by the enterprise, which are goods and services.It is also done through the exchange process, the latter through the time and spatial dimension that represent the market.(Sweidan, Haddad -Marketing Contemporary Concepts -p.29). Not every marketing activity is for profit, as it has appeared in non-profit institutions, such as charities and governmental organizations that have used it to market medical services and military areas.On this basis, marketing areas can be viewed from two perspectives: a) Narrow marketing: Targets organizations that seek profit in a short period without considering the benefit that the consumers receive, such as multinational companies.b) Comprehensive marketing: Targets all organizations, whether for profit or not, and the abuse of products as goods, services or ideas.This concept emphasizes consumers' and society's short-and long-term wellbeing, such as hotels, banks, insurance companies and telecommunications companies.Marketing has become a commonly applied function regardless of its objectives or output quality. The importance of architectural marketing is moving away from profitability because the architectural work cannot be sold directly.The result is to improve the architectural identity and increase the competition, reducing the city's visual distortion locally.

Marketing Strategies for Local Residential Investment Projects
Marketing strategies are adopted according to statistics from the Iraqi Ministry of Planning in accordance with the population density and the actual need for housing units, which the National Investment Authority guarantees in its housing policies for governmental projects and investment housing units in Iraq.
 Analysis of the urban environment and the target of customers. Go to meet the requirements of comfort and satisfaction for the customer and provide technical and social infrastructure services; choose the appropriate project location, promotion and construction time; study the ease of access to the site and the availability of jobs within one complex or nearby areas, and study the customer satisfaction according to the equation below: Customer satisfaction ---------good-------the company's profits --------the success of the investment Encouraging reverse nutrition for the customer ----------------maintaining the satisfaction  Consistent Marketing: It is an integrated marketing process that needs cooperation and governmental support for projects to achieve the highest benefit and community service to customers.(Sajida al-Kindy, p. 42, 2016).

Marketing Elements of Residential Investment Projects 4.1 Location
 The general location: The weaknesses and strengths of the selection of the general mayor of the residential complex are analyzed for the city within which it is located and, in case it departed from the centre, indicating the main roads and highways linking the city centre.One of the most important determinants to be provided at the general site of the residential project is the availability of transportation and ease of movement -distance from the city centre and easy access to vital centresand distance from the airport and its relationship to the investment returns derived from the rent.Furthermore, the location and the distance from the commercial centres are within the complex or the main commercial areas within the city and its relationship to the availability of services as well as the study of the relationship of the number of floors to the concept of the number of units within the complex and the view of the neighbourhoods.
 The location of the residential unit: The strengths and weaknesses of the site of the single housing unit or building within the complex are analyzed through several determinants (floors and means of the number of units within the single floor of vertical construction or the number of units within the one street for horizontal construction and its location relative to the project -the number of floors and units within the project -the direction of the residential unit -the distance between one housing unit and another or building another, and the width of the streets as well as the approaches) (Walid Al-Sayed Mustafa, p.8, 2020).

Design
Achieving functionality for users through the design process, including comfort and customer satisfaction, for example, smart spaces or flexible spaces -the study of building use and user behaviourthe study of elements properties (visual, physical and mechanical) -design flexibility -thermal comfortsound comfort -visual comfort -the study of psychosocial-technical aspects and devices -environmental and motor sensors -finishing materials architectural elements -furniture, can be summarized as shown below (Hussein Walid Hussein, Ahmed Abdul Mahmoud, "Marketing creativity and its impact on the design of green construction").

a. Residential unit design  Exterior design (External environment):
The design of the external housing unit identifies the weaknesses or strengths, which reflect on the marketing of units in particular and the complex in general.It is related to the exterior design of the residential unit concerning the nature of external terminations, the design of lighting and the design's architectural character or visual identity.In the case of vertical complexes related to the number of floors, the location and view of the residential unit according to the floor, the design area of the open outer regions, and green spaces or balconies.
While about the environmental aspect, the nature of guidance and lighting studied the natural wind, solar guidance, solar steering, solar or rain breaker design and heat-insulating glass.
 Interior design (Interior environment): The strengths and weaknesses of the interior design depend on several factors, including the area of the residential unit, the nature of the internal termination, the nature of the structure (functional flexibility by reducing spaces or dividing spaces into parts), the number of interior spaces and internal services, as well as the importance of environmental design in achieving thermal comfort for users.
b. Site design: Measuring the importance of the site in the design of the public site includes the beginning and its relationship to the design of the surrounding areas from the outside and the design of the internal outline of the site, which highlights its strengths and weaknesses in several factors.These factors comprise the infrastructure, design of green spaces and their distribution within the complex or buildings, provision of parking for each housing unit, project services that include project escorts of service buildings, design of the internal network (communications, electricity, roads, gas and health works), as well as the extent of the use of sustainable materials, which achieve sustainable design or green design that attracts investors first and customers second (Marwa Kasid, p., 22, 2022).
c. Digital marketing and design: It includes digital marketing of residential units or projects, comprising augmented reality technologies, presentation of design and presentation through platforms, the process of speeding up the transmission of information through information technology, and the development of marketing programs through websites.The use of digital applications through advanced technological equipment in the implementation and design of residential projects distinguishes them from traditional projects and increases their marketing value.

Cost
An important factor in the marketing process (Cost of land, construction cost, construction techniques and technology used, the strength and weakness of any project or sales of residential units) is significantly affected by the Cost and three main elements:

Investment
Investment is defined as a series of expenses at successive periods.This investment may be in the form of material such as land, buildings and machinery or a non-physical form like money on demand such as bonds and shares.
Or, it is adding a new production capacity to the productive assets in society by creating new projects, expanding the existing projects, replacing or renovating the projects that have expired, and purchasing the issued securities to create new projects, resulting in an increase in the national product of goods and services in a later period.(A.D. Lecture of Star Al Bayati)

Residential investment
Many people interested in the residential sector mix the types of residential investment, the majority believe that it is the land trade only, and some believe that it is developed by construction.Still, it is diverse and not the same: a. Land and real estate trade b.Residential development for a real estate development c.Investing in annual income real estate Assets Generating Income The above types are the basis of the work of any real estate investor, and one of the most important characteristics of each other is the degree of risk, the duration of the investment, and the annual return ratio.The second type is characterized by average risk, average time and average return; an example of this type of project development by construction and the construction of real estate projects of all types of units and this type is considered.The average risk and average profit reach more than 30% per annum.The latter type also has low returns and long-term returns.For example, the investor buys a building or a rented property that generates no income annually and annual returns of more than 7%, but the risk may not be mentioned.(Ovary p. 44, 2010) It is concluded that the most important characteristic of the investment environment in other countries is the constant change in circumstances and factors affecting investment attractiveness in terms of opportunities and challenges.Therefore, promotional proposals cannot be adopted unless the investmentrepellent policies are represented by the intersections of investment law No. 13 of 2006 with the new and in-force legislation in Iraq and the lack of regulatory structure, which needs to be eliminated.Furthermore, further specialization and division of labour, the high ceilings of controls and determinants for the establishment of investment projects increase the Cost of investment in Iraq, thus raising its prices, and the disparity in the relative advantages enjoyed by the provinces, which requires the distribution of exemptions and privileges in the investment law to achieve justice in the line of initiation of investment attraction.(Sajida al-Kindy, p.54, 2016)

Investment management
Investment, in general, is a stream of spending on productive assets, such as buying equipment, machinery, and transportation for production projects called capital assets and also representing the investment in real estate or securities to achieve a profit return added to wealth and capital.
Investment management or financial management is the professional management of assets in various securities (shares, bonds, other securities) and other assets (such as real estate) to meet specific investment objectives for the benefit of investors.Investors may be institutions (insurance companies, pension funds, companies, charities, educational institutions, etc.) or private investors (whether directly through investment contracts or through collective investment schemes that are more common, such as mutual funds or trade funds).(Thomas, p.3, 2017)

Marketing investment for residential investment projects
a. Investing in residential projects requires marketing research and economic studies to identify the strengths, weaknesses, opportunities and threats of the project, and through what has been reviewed during the studies in advance during the first and second quarters, can identify the elements of residential investment for residential investment projects.b.Residential investment cycle: It includes four elements or stages comprising the role investment process (bottom -direction up -peak -decline).c.Residential investment objectives: These include achieving the appropriate return, maintaining and increasing capital, continuing and increasing the evidence and ensuring the necessary liquidity through the marketing of the project and the ongoing registration process with the project's construction.(Sajida al-Kindy, 2016) d.National and individual investment: It comprises less threatened governmental and private investments, which are always relatively lower and more vulnerable to threats but often characterized by rapid construction.e. Performance integration in construction (space performance, acoustic, thermal, optical, integrative)functional flexibility -smart buildings -permanence -residential performance, problem study and solutions) to make the private or public investment process successful.

Discussion of Previous Studies
A series of studies on marketing and marketing management will be discussed as follows: -

Study of (Badr Abdel-Kader, 2012) (Marketing Green Architecture in Egypt)
This study indicated that green architecture could be successfully adopted in Egypt through an effective marketing model.However, as a developing country, Egypt is in dire need of saving resources, reformulating its identity and providing housing for an increasing population.In a current way, the construction rarely has any green incentives and adopted a methodology to reach out to how to market green architecture, focused on marketing as an effective tool for professional green buildings for enthusiasts and advocates in the world, and provided green design features as sustainable strategies and new products for potential green buildings.Therefore, the main objective of this study is to represent a model of marketing green architecture in Egypt applicable and culturally acceptable and prove the need for green architecture in Egypt and the possibility of marketing green architecture in Egypt to build an effective marketing model for green marketing.
Also, this research focused on the importance of the site, sustainability and green buildings and how they are marketed in a way that makes them acceptable in Egypt for their importance in reducing and saving resources.This was done by introducing the concepts of effective marketing and its vocabulary and mentioning the importance of architectural design in preserving the architectural identity and construction techniques as well as the internal and external environment, achieving sustainable architecture and marketing role in performing the acceptability in these buildings.

Study of (Yutong Meng, 2016) (A Study on Real Estate Marketing Strategy in the Era's Background)
This study examined the problems in real estate companies, such as single marketing and short-term profit pursuit.It addressed the possibility of taking full advantage of diverse marketing methods, brand marketing and other strategies to provide the best marketing impact to organizations.Concepts, marketing, and marketing strategy addressed the real estate market.
Also, this research concentrated on introducing the important role and the president of marketing as well as its necessary tools and strategies in the residential real estate market, in particular through exposure to several vocabulary corporate marketing, design, cost management process, location selection, design and importance in achieving competition between companies and business development in addition to clarifying marketing theories and clarifying weaknesses and marketing power in managing the successful marketing process.

Study of (Hunter Gravatt, 2018) (The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate)
This study addressed the competitive and rapid marketing of residential real estate, marketing and digital design, and strategies.The strategies must effectively meet the information needs and demands of industry keys or stakeholders (buyers, sellers and agents).It Identifies the optimal digital marketing options for selling properties online in digital channels, where the buyers search.Where the e-marketing efforts affect the buyers and market results, particularly from relying on the VR technologies in the marketing of housing units for sale, digital technology has created a "shake-up in marketing" with almost everything that exists under e-marketing and in the form of digital marketing across the most companies and industries.The Internet's widespread use and continued use impact the growth and consumer communication behaviour.Evolved digital environments influence the buyer's search behaviour.In residential real estate, a competitive and fast-paced industry that relies heavily on the assembly and the distribution of real estate details to achieve sales, its digitization of the house sale/purchase is a positive shift.It has affected sellers and real estate agents representing the residential real estate market.
Also, this research focused on introducing the concepts of digital marketing in sales, promotion and design of residential units through the process of quantitative data analysis and the investment of marketing efforts as well as using digital technologies to know the market results and using techniques (virtual reality -digital applications -electronic media).On the other hand, the study examined the concept and role of digital information transmission speed technologies (INFORMATION TECHNOLOGY) and development, the digital environment through digital research, research of buyer's behaviour, and its role in the competitive industry process.

Study (Sajida Al Kindy, 2016) (Strategic Planning Department for Sustainable Housing Projects)
This study addressed the concept of planning and management, considering planning as the basis for different administrative functions, particularly sustainable strategic management, to achieve a cost-saving planning budget compatible with the internal and external environment of sustainable housing projects.To enable the Iraqi market to meet the growing housing need and allow the target group with its diverse inputs from these projects, intelligent growth strategies, sustainability indicators and planning and design management of the internal and external environment are required.
Also, this research reached an integrated methodology to manage housing projects' planning and design methodology.Strategic planning is one of the most important stages of strategic management, which is considered an efficient mechanism in the management of housing projects, and in the planning and management of the internal and external environment of projects as it evinced the importance of strategic management in determining the efficiency of management.The cost-effectiveness of managing the design and planning of housing projects, the duration of the significance of management and strategic planning in the process of setting goals for projects and developing appropriate activities, as well as the role of intelligent growth strategy and management of indicators for achieving the housing sustainability (diversity -system -empowerment) to enable the target groups to own housing units, are necessary.Therefore, strategic planning is an efficient management mechanism for project management by adopting the elements of comprehensive strategic management and adopting (strategic thought -strategic plan -strategic planning) to achieve the goals.

Study (Marwa Kassid and Safaaaldeen Hussein Ali) (The Role of Construction Technology Techniques in Improving the Performance of Contemporary Housing Complexes, Bismayah City in Iraq: A Case Study)
This study was concerned with the contemporary construction techniques which accelerate construction at the lowest cost and performance efficiency, especially in housing projects in Iraq.This was done through planning and engineering solutions to meet the population's needs through the concepts of the architectural design of residential units and the design for the urban fabric of the residential complex in general.Then, the solutions for the construction fabric were found, including building materials, methods and building systems that must be adopted in the construction of residential investment complexes through the number of pieces to be delivered and the study of delivery links and places of assembly of construction elements, and through the use of hollow solar panel technology.
Also, this research concentrated on the role of architectural design in the construction of residential units on the general side of the urban fabric and on the particular aspect of interior design and the effectiveness of future expansion and the opening of interior spaces to provide larger areas within the single housing unit, all of which is part of improving, efficiency and effective performance in construction and thus strengthens and supports.Furthermore, the marketing process increases the demand for units and sales through flexibility and reduced costs for residential units.

The most important vocabulary of studies
Table (1) explains the most important aspects discussed in the studies on the marketing (source) researcher.

Practical Study 7.1 Practical study projects
During the research, the descriptive-analytical method was used to select the selected sample to achieve the vocabulary of the theoretical framework and show the relationship between indicators.This analysis is based on detailed explanation texts, drawings and illustrations of selected advisories, selected as the best current residential investment projects in demand in the market.It includes the process of electronic analysis (project description based on locations) in accordance with the concept of electronic marketing.It then reanalyzes the project according to the specific vocabulary of the measurement and based on description, charts and illustrations.After that, the verification values of each of the detailed indicators are measured.The research eye will be analyzed as models X-1 and X-2, according to the variables of the theoretical framework 7.1.1-ProjectI: Bruges Residential Investment Project.Buruj Housing Project Bruges Residential Complex is located on the Baghdad International Airport Street, for which the implementing company relies on high-quality standards in the design and implementation of the project, and one of the best residential sector projects in the capital has adopted the system of selling cash or monthly instalments in the sale of its units, which will reach 2,658 housing units.For Marketing Company Cities Real Estate Development site Afor Ammon, Al-Nisour Square, near Baghdad Tower, the project is 10 minutes from Baghdad International Airport and consists of vertical residential buildings on 14, 16, 20, and 25 floors.The apartments are divided by area and the number of bedrooms to 8 types and start from 154 meters to 248 meters square, service buildings and private secured gates with various entertainment actions and activities.The project site and the general plan are shown in Figure (1).This project is semi-city integrated and characterized by large areas between buildings, and this is the most important thing that distinguishes the project from all projects.The other apartments belong to a governmental agency (Ministry of Labor and Social Affairs -Department of Retirement and Social Security for Workers).The project's design is characterized by the relationship of buildings within the complex and according to the site plan, and the good choice of the location of the complex for the city centre and its impact design on the city's urban fabric.And such a project was studied and analyzed, and

Analysis of projects according to the statistical equation and analysis of strengths and weaknesses
To analyze the projects accurately, projects have been visited.In addition, the information from the project marketing managers has been recorded to be compared with the researcher's analysis to reach the most accurate practical results.The value of each individual is given as revealed in Table 2.
The following equations will be relied upon to calculate the percentages of secondary vocabulary and possible values: Statistical equation adopted to calculate the rates of possible values: *100% x =

X1-1-2 Well available
Distance from malls X1-1-3 Very good, in addition to the availability of commercial centres within the project Distance from the airport X1-1-4 Very good, not more than 10 minutes.

Number of floors and number of units within one floor X1-2-1
Heights of up to 20 floors and unit promise are very good

Directing housing units X1-2-2
The steering is excellent and consistent with the earth's shape.

Distance between one housing unit and another for vertical or horizontal construction X1-2-3
The distance is very good and within standard limits.

External terminations X2-1-1
Terracotta building packaging with hardened glass and dye for some aspects As presented, after the samples and elected projects have been described and analyzed separately, as well as according to the vocabulary of the theoretical framework and based on its vocabulary prepared for measurement and application, the values of vocabulary verification will be measured and according to the results of the analysis of each of the elected projects.
The theoretical framework (180) included a degree of possible values, with the Buruj Housing Project achieving 141 degrees of possible value, the Dar Al Salam housing project achieving 124 degrees, and finally, the marketing management ratio for investment housing projects in Iraq can be calculated according to the following equation:

Results of Practical Studies 8.1 Results related to the first application vocabulary (Location) for projects residential investment in Iraq
The application results on the elected projects elucidated the strengths and weaknesses of the first single (site), which represents the general location and the housing unit location relative to the floors and their heights, where each model (X-1) achieved a ratio of 82%m.In contrast, the model (X-2) achieved the highest percentage and reached 89%.It was concluded from what was provided that the site's importance is very large concerning the general location related to the project location, the availability of transportation, distance from important trade centres, distance from the airport, and the location of the single housing unit related to the number of floors and the direction of the housing unit as well as the distances between buildings.Where the ratios between the civil projects converged, and the characterization of the government project vocabulary is subjected to greater scrutiny by government agencies internally before presenting it to the Investment Authority.See

Results associated with the second application vocabulary (Design) for projects residential investment in Iraq
The results of the application on the elected projects displayed the strengths and weaknesses of the second single (design), which represents the exterior design, interior design, and outline design, where the model (X-1) achieved a ratio of 77%.In comparison, the model (X-2) achieved 58%.Therefore, the design plays a major role in the marketing process and increases the sales of interior and exterior designs, the outline, and the importance of almost all secondary vocabulary and application values, see Figure (4).

Results related to the third application vocabulary (Cost) for residential projects investment in Iraq
The results of the application on the elected projects exhibited the strengths and weaknesses of the third single (Cost), which represents the construction cost, operating Cost, and Cost of financing, where these vocabularies are the most important and influential on the marketing of any residential project, where the model (X-1) achieved 75%.In contrast, the model (X-2) achieved 72%.The noting in the Cost reached similar proportions despite the price disparity between the complexes.Still, the Cost of operation and financing gave the gap in the ratios from the application to the projects, see

Results associated with the fourth application vocabulary for projects residential investment in Iraq
The application results on the elected projects illustrated the strengths and weaknesses in the fourth major (residential investment), which represents the residential investment objectives and national and individual investment, where the model (X-1) achieved 82%.In comparison, the model (X-2) gained 75%.The clear convergence in the investment process between public and private investment in its vocabulary was inferred.It includes achieving the appropriate return, maintaining capital, continuity of income, and ensuring liquidity.The type of investment and functional flexibility of design and the use and introduction of smart technology for the construction capacity is to achieve the best-desired investment process results, see Figure (6).It was concluded from the results of the application to the elected projects that there is a difference in the application of the marketing process for residential investment projects, and in general, the results of the vocabulary of private investment on public investment and the vocabulary of the site and cost in particular for all projects appeared closely, but for the application models achieved the project of residential investment zodiac (Buruj Housing Project).The highest percentage of vocabulary achievement when applying is by 80%, which supports the validity of the hypotheses to achieve the highest level of marketing processes resulting from the quality of the services provided and considers the percentages achieved qualitatively.As well, the decrease is noted in the ratios of the Dar Al Salaam residential investment project and returned to a government agency in achieving the vocabulary of marketing in particular, which calls for focusing and guidance on the interest in the marketing aspect of projects for its role in increasing the quality of services provided to any project note, see Figure (7).

Conclusions and Recommendations
 Marketing is important in architecture by moving away from profitability in principle because the architectural work cannot be sold directly.The result is to improve the architectural identity and increase the competition, reducing the visual distortion of the city locally.
 Architecture is a very visible sector, further emphasizing the importance of architectural design as one of the cornerstones of architecture marketing since we live in a world burdened with images that surround us from all directions and captivate us with its aesthetic formations that make the "architectural market" an open space for various interactions and infinite attractions.Therefore, in terms of marketing, without talking about the architect, architecture is the self-responsible for the being of architecture.
 The research stressed that the housing process in Iraq needs a comprehensive review, starting with the philosophy of its policy and the content of its strategy, through its operational programs and housing projects, to its institutional system, to produce a new vision and more efficient and empowering approaches, as well as a coherent institutional system.
 The most important feature of the investment environment in other countries is the constant change in circumstances and factors affecting investment attractiveness in terms of opportunities and challenges.Therefore, the promotional proposals cannot be adopted above unless the repellent policies are eliminated.
 The importance and role of the architect's competence in leading the marketing process as the control of cost and construction methods as well as the selection of construction systems and finish materials, on the one hand, can be the main engine of the real estate investment process by presenting model designs with professional modelling to be a magnet for internal and external investments and drive the economy and the process of urban advancement.
 The marketing process for residential investment projects is very necessary for the integration and success of the project in all respects.Providing a special section for marketing with government or private companies is also necessary.The results manifested that the national private investment project outperformed the government's project even though the government's project excels in the other vocabulary of greater importance in occupancy and use.The emergence of competitive advantage increases the advantages offered to the customer, enhancing the quality of functional or aesthetic architectural production.
 Political and security stability, the state's role in economic life in Iraq, and the backwardness of infrastructure that includes roads, bridges, airports, transportation, electricity, telecommunications, etc. Inflation, monetary policy measures, weak financial sector, weak regulatory standards, trade policy procedures, and weak investment-stimulating legislation are among the most important factors affecting investment (threats).
 Bold and inspiring leadership is a government initiative that recognizes the importance of further developing the business environment, investing in creative human energies, benefiting from foreign employment, and establishing free zones and major projects, such as the Media City, the Internet and medical cities.The active role of the private sector in the development of many economic sectors is the availability of land for important real estate projects, efficient government services, strong institutional frameworks, good mechanisms for providing strong legislation and regulation services, excellent infrastructure, and a distinctive strategic location, one of the most important factors is influencing the attraction of investments (opportunities).
to 8 types start from 154 meters to 248 square meters and have the right design for local use.Bruges Residential Project is a special project on its site, consisting of a group of towers and apartments that will be diverse in size to suit most categories.It is located near Baghdad International Airport consisting of vertical residential buildings, service buildings, secure private gates and a direct route from the airport, as shown in Figure 8 https://www.facebook.com/Burujiq/.

2-Project II: Dar AL Salam Housing Project
A project belonging to the Ministry of Labor and Social Affairs is located on 50 dunums on Muthanna Airport street in central Baghdad beside Al-Karkh.The Total Cost is about 272 billion and 491 million Iraqi dinars, and the specifications of the project can be summarized as follows: 1-The number of residential towers is 28, and the reservations are for all citizens.2-The project is a semi-city integrated for the following reasons: A. The project contains the following:  2 Kindergartens The architectural design is well in line with the shape of the land and has good distances between buildings over 25 meters and also features good guidance towards the gardens, the central area and airport street, the hotel is luxurious within the complex and the apartment plan includes good services.Promoted by the company's website as well as the distinctive marketing center as well as through the company's website as well as on search engines, Facebook and Instagram but does not include modern technologies or good details about the project.Price, payment method and financing Providing price table for each model with the repayment mechanism as the project includes the mortgage ballet of 100 million dinars Introduction and installments 10% upfront payment with 10-year payments (5% upfront) (10% down payment, even a fifth batch 7% sixth batch until the tenth batch Project status Under construction

Technology used
No smart construction techniques or specifications are mentioned on online promotion sites How to buy and book Through the marketing center mentioned nose.Investment concessions and warranty Special privileges and guarantees did not mention the financing of the project by the real estate bank.

Threats and risks
Financial risks, loan interruptions for fixed-income customers, future maintenance of the project, delayed completion, delivery and quality of the project and infrastructure services  2 Primary schools  2 Secondary schools B. The project includes a full health centre.C. The project contains integrated model markets.3. It contains a commercial mall as well as four commercial towers.4-The project contains three stadiums.5-The project contains a private collector.6-The project is accessible through 4 entrances.7-The complex is safe with a system of cameras and access to apartments with a security system to control the entrances of buildings and the entry of guests.8-All services, Internet, gas, water with the latest systems and electricity in addition to the support units in the case of power outages.9-Large areas between the towers characterize the project.This is the most important thing distinguishing the project from all other projects and apartments belonging to a government agency (Ministry of Labor and Social Affairs -Department of Retirement and Social Security for Workers).The project's design is characterized by the relationship of buildings within the complex and according to the site plan, and a good choice of location of the complex for the city center and its impact design on the city's urban fabric.The complex is located in the centre of Baghdad.The overall design of the project is good for the spacing of buildings.It is a good guidance of buildings with the presence of suitable green spaces relative to the area of the project in addition to the availability of service, recreational and commercial services complementary, and taking the users as well as the residents of housing units.Concerning the design of the facades, the prepared plans are unclear; it is clear through the survey that plastic dye will be used to cover them, the internal terminations are considered low to medium quality, and the environmental aspects of thermal and acoustic insulation were not taken into account except the use of insulation block.Nevertheless, the buildings have enriched the urban landscape and are considered a good project due to their location in the city centre.As for the internal level of the project, the local character of the design was absent except for the creation of some arches in the commercial tower.The project is marketed through the Ministry of Labor and Social Affairs website and a page on the Facebook communication programs, YouTube and videos designed by the company implementing the project.However, there are no techniques to display the design or implementation models of apartments, future services, or any details about the project.There is no external marketing company or any marketing department within the ministry, and the researcher's offer is made by photographing small clips by the resident engineer, see Figure 9.The project is located on the road of Muthanna Airport, and the implementing company Isfah Amara (local company), with the availability of foreign cadres and no marketed company.

Space and types of apartments or units
The project contains four models of apartments of different sizes starting from 133 meters and currently on offer for purchase and 240 meters, which have been launched.

Architectural design and
The architectural design of the outline is good.There are no glimpses suggesting Iraqi architectural traditions except the use of some arches in the facades of commercial centres and architectural design.
a. Construction cost: (land value -design cost -Cost of economic study -Cost of future development -Cost of building materials -wages of labour and equipment) b.Operating cost: (Cost of services -Cost of maintenance -Cost of development) c.Cost of financing: (construction time of building -insurance -loan interest -the value of extinction)

Table 1 :
Preparation of the researcher for the most important aspects discussed in the studies on

Figure 2 .
Figure 2. Project location and outline, source (https://earth.google.com) Statistical equation adopted to calculate the percentages of secondary vocabulary: x = ∑ xi n Where the total values = The number of values achieved = The number of values = ∑  n, percentages = x Table 2: Practical results and the value of each individual Figure (3).

Figure 3 :
Figure 3: First major single test results on study models

Figure 4 :
Figure 4: Second main single test results on study models

Figure 5 :
Figure 5: Third main single test results on study models

Figure 6 :
Figure 6: Fourth main single test results on study models

Figure 7 :
Figure 7: Results of the main single-at test on study models

Figure 8 :
Figure 8: Project outline, the interior design of a model apartment and a table showing the number of payments https://www.facebook.com/Burujiq/

Figure 9 :
Figure 9: Project site outline, exterior designs and green spaces Table 7: Prepared by the researcher/project details according to the data of the Dar AL Salam study Project site and investing company

Table 6 : Preparation of the researcher/details of the project according to the data of the study www.facebook.com/Burujiq
The project is located on Baghdad Airport Road near Abbas Ibn Farnas Square.The marketing company Madan Real Estate Development is situated in Amoun, Al-Nisour Square, near Baghdad Tower, and the project is 10 minutes from Baghdad International Airport.Space and types of apartments or unitsThe apartments are divided by area and the number of bedrooms into eight types and starting from 154 meters to 248 square meters, and have the right design for local use.