The Effect of Digital Media Techniques on Shaping the City's Identity: Architecture Algorithm as Application
The Iraqi Journal of Architecture and Planning,
2023, Volume 22, Issue 1, Pages 92-113
AbstractThe importance of the topic comes from the use of algorithms and digital technologies in our life, so the research problem was (the cognitive need to influence the algorithm in the formulation of digital media that creates a new form of the identity of the city). Hence, the goal is (to reformulate the visual vision of the city and the influence of architectural algorithms at the level of visual, formal and functional characteristics). It assumes the architecture algorithm as an application tool that will affect digital media technologies and the designer’s new design tools that lead to products with an identity that blends the traditional and digital forms of the city. The research aims to build the theoretical framework for the role of digital media technologies and to define its levels and mechanisms of application to determine the most critical influencing indicators in shaping the identity of the new city. The indicators' application and methodology are based on the triple analysis Likert scale using the SPSS statistical bag. Finally, the results were 40% to 100%. The conclusions indicated that digital media are (people who create their existence and show their individuality, thus the city's identity.
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