Volume 22, Issue 1, Winter 2023


Digital Marketing Strategies: Iraqi Architectural Firms as a Case Study

Ghada Yacoub; Abbas Al Greiza

The Iraqi Journal of Architecture and Planning, 2023, Volume 22, Issue 1, Pages 1-22
DOI: 10.36041/iqjap.2022.131995.1007

This study examines the importance of digital marketing strategies as a factor of competitive advantage for architectural services firms in Iraq. Interviews are conducted with four architectural firms through a qualitative, interpretive approach. This study imposes that digital marketing strategies on platforms (Facebook, Instagram) lead to awareness of what architectural services are, in addition to examining the role these strategies play in reviving company business opportunities. Furthermore, this study aims to determine the reasons for the weak activity of architectural services companies in Iraq on communication platforms. One of the main reasons seems to be related to a lack of awareness on the part of architects and clients about digital architectural services. In addition, the results indicate the lack of integrated marketing strategies in these companies. Finally, this study will determine the type of digital marketing strategies for architectural services companies in 2021.
 
 

Craftsmanship in Contemporary Architecture

Marwa Hassan; Asmaa Al- Moqaram; Bilal Ali

The Iraqi Journal of Architecture and Planning, 2023, Volume 22, Issue 1, Pages 23-47
DOI: 10.36041/iqjap.2022.133525.1040

The design and implementation processes play an influential role in the craftsmanship analysis. The concept was presented in the previous studies from several aspects and levels. Previous studies focused on the intellectual side, others on the performative and executive side, and partially on factors of craftsmanship. The research problem is determining the extent of craftsmanship's factors at their intellectual and executive levels in the contemporary local product. The research aims to define the scope of the craftsmanship factors at the levels of their intellectual and executive aspects in contemporary local products. The study assumes that the achievement of craftsmanship in contemporary local production at the executive level is more significant than at the intellectual. This hypothesis was tested within six local samples, selected from accomplished projects, where the designer supervised and conducted the craftsman work directly. The samples were tested by a questionnaire method that the experts approved. Finally, the research discussion and results demonstrated that the craft includes a structure built with a set of influences that shape the design and construction processes and a mastery of the construction process. The research recommends a close interaction between intellectual and executive levels, for such an interaction is critical to the acquisition of craftsmanship.
 
 

Designing Sensory Integration Spaces in Autism Centers (A Descriptive Approach)

Halah Ibrahim; Shamael Al-Dabbagh

The Iraqi Journal of Architecture and Planning, 2023, Volume 22, Issue 1, Pages 48-62
DOI: 10.36041/iqjap.2022.134207.1044

According to World Health Organization, it has been proven that autism is on the rise worldwide and has become a significant challenge in education. Therefore, the research aims to (recognise the design of sensory integration spaces in autistic children's centres to improve the learning environment for the autism category. The research hypothesis states that (the process of designing sensory integration spaces in autism centres is achieved through developing various sensory spaces, applying design strategies, and adding elements that will contribute to creating integrated sensory spaces). The research adopted the descriptive analysis method based on the theoretical framework vocabulary extracted from the previous literature. The Art Therapy Cenproject Center, located in the southern region of the United States, was chosen for practical application. Research recommends that when designing spaces for autistic children, taking into account The severity of autism, where each type has a different sensory space. Inflated sense, spaces are white, and lighting devices are colored. While low sense recommends black walls and the use of ultraviolet lighting.